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Whether you’ve been planning to move out of El Paso for a few years now or you need to move spontaneously because you’re being stationed away from Ft. Bliss, selling your home can be, well, a nightmare. Working with a realtor like Brian Burds and his home selling team can help take a bit of the stress off your shoulders.

The Home Selling Process

There are many steps between point A and point B in the home selling process, many of them pretty standard across the board. However, the Brian Burds home selling team always has a twist, a little something extra they add to make the process go more smoothly. This is what the home selling process looks like when you work with Brian Burds and his home selling team:

1. Starting the Selling Process: List

Usually, when you decide to sell your home, your first step in the process will be to find a hardworking realtor to help you sell it and to list your home on the market. During this step, many people decide to go rogue and sell their home on their own. While possible, this isn’t always the best option. A realtor will know about local neighborhoods and suburbs, suggest tactful modifications for your home to increase its saleability and create a customized marketing plan–just to name a few things. He or she will be with your every step of the way, guiding you through the entire process.

When you work with the Brian Burds home selling team, we do a number of things to ensure the process starts off smoothly and remains that way throughout the entire endeavor. When we start the home selling process, we evaluate your home for its unique character and aesthetic appeal in order to get an idea of what your home is worth and what we’ll do to make it more saleable. We also evaluate what other homes in the neighborhood have sold for to create an accurate value for your home. At this stage of the game, we also start working on your marketing plan. The goal of the marketing plan is to:

  • Help your home get the best exposure
  • And to do this in as little time as possible.

2. Enhancing Your Home’s Saleability

When you first list your home on the market, there are a few things you can do to enhance its appeal to potential buyers. We suggest to:

  • Declutter and depersonalize, which lets potential buyers imagine themselves living in your home. This may be hard for them to do if they can only see pictures of you and your family.
  • Add fresh coats of paint to the interior and exterior of your home. Something as simple as repainting can add to your home’s value.
  • Touch up your landscaping by mowing, trimming, and planting flowers.

3. Choosing a Selling Type

We will choose a type of sale that best suits your needs based on the condition of your home, the market, and the inventory, or the number of houses currently on the market. These include an auction, fixed date, and asking price sale. Typically, we use a standard, open market procedure to make a sale, since it matches best with the ever changing market in El Paso. This is the most common type of sale used in real estate.

4. The Marketing Plan

The marketing plan can make or break the home selling process. It’s a fast-paced process and we make sure it’s ideally crafted for your home so we don’t miss the mark. The marketing plan can be broken down into multiple key components, including:

  • Listing Sites– We list your house on over 15o sites, including the major ones, like Zillow, Trulia, and Realtor.com.
  • Traditional Marketing– We will also utilize traditional marketing channels, such as radio, television, and print media to market your home.
  • The Selling Price– One of the biggest components of a marketing plan is coming up with the selling price and the CMA, the comparative market analysis for your home.

When we create your marketing plan, we execute it with precision. We understand that every home and every potential buyer is different, so we make sure we evaluate your needs, your home’s condition, value, and unique character, and carve a path that goes from there. We use these characteristics to define our target markets and then we target them directly.

5. The Selling Price

The selling price is the driving factor for your marketing plan. If you price too high, people may not be willing to buy it. If you price too low, people may perceive there is something wrong with it. When people opt to sell their home on their own, this is the hardest part of the process for them. Pricing your home is a delicate process, one that you want to make sure you nail down. When you work with us, you’re guaranteed to have an ideal selling price.

We begin by evaluating the market and seeing what other real estate companies price similar homes at. Taking this average, we then make adjustments based on the differences in price among these companies and the desired time you would like your home sold in. For example, your home may be priced differently if you need it sold more quickly compared to if you have more time. Some of the most important factors we take into consideration include your home’s aesthetic appeal, amenities, and how many other houses are on the market in that area. This helps pinpoint an accurate selling price for your home.

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6. The Showing Process

Once you have your home listed and marketed, you can begin preparing it to be shown to potential buyers. We recommend you clean, declutter, and use nice, but not overbearing, scents and air fresheners to give your home a nice, clean feeling. This way, when potential buyers visit, your house looks and smells good – something that plays a big role in the buying decision.

To setup a showing, you can call our office – we have people available 24/7 to take your call – and we’ll schedule an appointment, which you’ll need to confirm. Then we will preview the home to potential buyers, spending about 30 minutes with each potential buyer. During this process, we recommend that you aren’t home. While this can be a bit uncomfortable, it’s easier for potential buyers to imagine themselves in the home when you’re not there.

After the process is completed, we will give you the feedback we received from the potential buyers and go from there.

7. Negotiating, Closing, and Inspection

Once we have a few potential buyers who seem serious about purchasing your home, we will begin the closing process. This process looks a little like this:

  • First, we negotiate the final selling price with the potential buyers.
  • Once we have a buyer nailed down, we write up a contract – which will be sent to you for review – for the buyer to sign.
  • Lastly, the house is inspected. During the inspection, a professional will check out the house to identify any problems, such as issues with the foundation, roof, HVAC, doors, electrical and plumbing systems, appliances, windows, walls, and basement and chimney, if applicable. We recommend you be present during the inspection so you can see firsthand what issues your house may have. Also, during this time, if a buyer is dissatisfied with the house because of an issue found during the inspection, they may terminate the contract.

During the closing, everything is finalized and agreed upon by every party involved, which includes the seller, buyer, agent, lenders, and attorneys. Money is transferred from the buyer to the seller and everything from the mortgage and deed to tax adjustments and survey plans is accounted for.

Making the Move

Selling your home can be a tiring and time-consuming process. Working with a real estate agent is your best bet for a smooth transition. Call Brian Burds and his home selling team today!