A Day In the Life (of a Realtor) and How Technology Is Changing the Role
Jumping into the real estate market can be an exciting venture, but it is also a very demanding profession. First, there is the need to understand the industry but to also possess the confidence in your knowledge and negotiation skills. Just like every other industry, the real estate world has also been touched by technology and is changing the way realtors approach the business and market to potential buyers and sellers.
What Does a Real Estate Day Look Like?
Who are today’s real estate agents? They are certified multi-taskers, clear talkers, number crunchers, negotiators, photographers, interior designers, all-around power punchers. Most people think the bulk of the job is showing the home and showing up to the closing. It is, of course, much more involved than that.
The day-to-day of a real estate agent includes a multitude of duties and responsibilities. In addition to keeping up with the market and its trends, they engage in a series of administrative duties—from calling clients, completing documents, coordinating appointments, researching, etc— and meeting with clients, showing homes, staging homes, etc.
Changes in Marketing and Tech Trends
Getting the word out about anything has changed since social media, the internet, and mobile phones came into the picture. Marketing trends have really changed the way real estate agents do business and can provide some wonderful opportunities to be seen and reach new people like never before.
The invention of the open internet and sites like Zillow and others have changed the way a lot of agents do business on the regular. While MLS (multiple listing sites) still exist they are not depended on as heavily as they once were. Today agents know that prospective buyers are more informed because they initially go online and start searching for homes in areas
Photos and Media
Videography and photography have really changed what real estate agents can show their clients before driving them up to the property. The accessibility to cameras, equipment, drone cameras, and other accessories can really give an agent everything they need to keep up to date records and photographs about current and past listings.
Social media has changed the game when it comes to most every aspect of our lives. Agents need to be well-versed in all of the various media outlets and ensure they are using it strategically. Marketing new listings on social media and other sites allow for a bigger reach without all the leg work.
Creating Value in the Age of Technology
Many home searchers start looking through popular sites like Zillow and Redfin for new properties. People falsely believe that they can go through the home buying process on their own. The initial home search, however, is only a small portion of the entire transaction and it is the responsibility of the agent to provide value and really guide the client into the best decision for them and their particular circumstances and situations. A good agent will be able to guide you through the main and more convoluted parts of the process.
So while buyers can engage with the initial steps of the buying process, agents can actually look for ways to maximize this technology to better serve their customers. Using these technologies, platforms, and tools, agents can actually become more effective and will thus attract the new generation of buyers coming up today. New apps and mobile tools can help agents become better at communicating, keeping clients organized, receiving and sorting through new data, sending photos or media for immediate viewing, etc. updating listings faster, etc.
The Brian Burds Home Selling Team
All of our realtors are professionals in the field. In addition to all the technology, well-lit photographs, access to the best data, and marketing, we possess what can’t ever be replaced by technology: a sincere desire to help people find the right fit. It’s why we’re in constant contact with our clients. It’s why The Brian Burds Home Selling Team sells the most homes in the El Paso area. In the end, what matters is not how well you use social media, but your internalized understanding of the field and a desire to see people in a home that is perfect for them and their family. Our team dedicates itself to that day in and day out.